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What Lo Wants

Social Media & Community Coordinator

September 2021 - February 2024

SOCIAL MEDIA MANAGEMENT | EMAILS | CREATIVE DIRECTION | GRAPHIC DESIGN | INTERN MANAGER

What Lo Wants is a small, female-founded fashion brand based in LA with the goal of bringing sustainable, ethically-made, and high-quality pieces to the plus-size community. I joined the brand as an intern before the first launch, and was then promoted to oversee all creative, social media and community projects.

 

My role included strategizing for marketing on social media platforms, developing the brand's visual identity, engaging with the community, managing a team of interns, and coordinating collaborations with influencers. I also assisted with the creative direction and execution of photoshoots for new collections.

Since joining the team in 2021, What Lo Wants has been featured on Teen Vogue, Refinery 29, and The Zoe Report, among other established fashion publications.

CREATIVE DIRECTION & PHOTO

Valentine's Day 2024

F/W 22

EMAILS

INSTAGRAM STORIES

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